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PLAN OF PRESENTATION S.H.T. – Seita
FRENCH MARKET
NEW COMPANY TO

1. LOGISTICS Altadis (ex Seita)
Explanation of the French market for tobacco manufacturing (6 categories)

2. ORGANIZATION S.H.T. :
• Established since 1961 (see historic)

• Vocation S.H.T. : Sales Promotion “SOLE IMPORTER AGENT FRENCH MARKET”

A. Introduce new products through Seita
• Altadis Distribution Agreement

B. Implement these products in licensed “SELLING IN”
• BCA

C. Promote products Debits / Consumers’ SELLING OUT

D. Choice of products:
• Originality,
• Quality / Price,
• Packaging.

P.O.S. (point of sale) – Equipment – Give Away

F. Promotion Budget

G. Commissions S.H.T.

H. Exclusivity

I. Explanation of the French market:
Highlighting the benefits of the French market:
• Little competition
• it is “clean” with the former state monopoly – current ALTADIS – different German free markets, Benelux, United Kingdom, Greece, etc …
• In France the sale of tobacco is made only through the network of retailers. By cons, it is not allowed to sell in Supermarkets / Hypermarkets, Petrol Stations, Vending cigarettes = FORBIDDEN.

J. Sales Force S.H.T. :
• Presentation – Delegate – Reports / Administration
• Map SECTOR delegate France
• Saada Hensa cream coffee sells 220 million cigarillos per year.
• Visit 10 000 tobacconist the most importants ( class 1,2,3,4)
• Top Strator 6000 rates (80% of sales)
• 12 000 flows
• Saada Hensa Samson and Drum now have sales of 600 tonnes per year.
• There are 460 “Top Flow” with cellar humidor for Long Filler